2017年03月29日

Reflective logo and color changes of its uniforms

A massive job of rebranding that wants to liberate the image of the brand from that of competitors.

It has just made official a massive job of rebranding through an official statement of the CEO Will. Simplified shapes and flat colors have reinvented not only the reflective logo of company but also the uniforms of the employees.

The Food delivery service was born in England but is now active in several countries around the world, including Italy. Through the words, the company says that it has made this change to make even more efficient, safe and satisfying:
Our evolution is a process of which we are proud: after our ambition is to create the best food delivery experience, and we know that we will succeed only by continuing to raise new challenges, to adapt. And that's what we're doing, through the creation of several new things: an even safer kit for our riders with highly visible clothing and ultra-reflective fabric, visual identity that puts on center stage the food and our restaurants, and a logo that we hope will become the symbol of the possibility of home receive anywhere dishes of the best restaurants.

One of the most felt needs, likewise, was to be able to differentiate sharply its visual identity from that of the competitors, one out of all Uber EATS, whose dark dress uniforms personnel, chromatically similar to those previously used.

The company switched from color teal and the kangaroo, then, as we read on the official blog, a " distinctive mark by reflective material that became the symbol of excellence in food and could act both as a Faison that on a billboard."
  


Posted by vivianq at 11:59Comments(0)reflective logo

2017年03月08日

Coral reflective jacket for woman

For women who do not give up the bike even in winter, and seek comfort and protection against the cold, Santana throws the whole Coral, composed of reflective jacket, jersey and shorts. It is ideal for the coldest days of the year that is made with innovative fabrics and very feminine colors together.

Maillot Santana Coral
The jersey long sleeve Coral, made of soft and warm Pro, maintains a constant body temperature and ensures optimum breathability. In addition, the double layer of the bottom of the sleeve prevents airflow and offers high thermal insulation.

Easy and comfortable to wear thanks to its full zip, this jersey Santana has lateral inserts to enhance the female figure. In addition, it is available in three striking variants (fuchsia, yellow and orange) to give color to the wardrobe of any cyclist.

This long maillot has five pockets, three in the back and two sides, and reflective Santana logo, to ensure maximum visibility. Its price is 95 Euros.
Santana Bib Coral
In perfect combination with the maillot, the culottes long Coral is also available in three colors and is also manufactured to maintain constant body temperature. In addition, it is provided with a pectoral innovative network protector that completely covers the chest, ensuring protection against the cold, optimum fit and maximum breathability. A reflective fabric insert at the bottom of the leg provides visibility on the road, while the Gil2 sheepskin, with anatomical gel padding and microfiber wings and friction, maximizes comfort on the saddle.

Coral Jacket Santana
To complete this winter set designed for women, the jacket Coral guarantees total protection from wind and rain with its warm and resistant Winds topper Fugal, and thermal insulation optimal thanks to detail inside the neck, back and cuffs.
Like the maillot, the Coral jacket has a very feminine cut, since Santana has studied every detail to accentuate and enhance the forms of women: an elastic fabric in jacquard, for example, holds the garment in place and offers maximum comfort on the bike.
The jacket has a triple back pocket and a small side zipper, while the reflective logo on the back ensures visibility up. In black and back in fuchsia, yellow or orange, the Santana Coral costs 159 €.
  


Posted by vivianq at 14:34Comments(0)reflective logo