2018年09月11日

Save on bicycle

Banco de Chile, ENAP and WOM, winners of the April 2018 version of Cool Place to Bike, are already prepared for the eighth version of the event that will take place next November, to which Corfo, the Subsecretaria de Transports, have joined. And the German Clinic, among other corporations, companies, public institutions and universities.

"We want companies to stop seeing the bicycle as a risk and see it as an investment. That is why each participating institution receives a personalized impact report, which reflects the CO2 not emitted and the calories burned by its employees. Also a detailed report on the return of the initiative in metrics on improvement in health, mood and energy, increased productivity and cohesion with colleagues, savings in parking, memberships and public transport, and even the increase in the preference of their consumers ", Says Ivan Pies, CEO of KAPPO Bike, the innovative and award-winning Chilean company that seeks to promote the use of the bicycle as a means of urban transport worldwide, creator of Cool Place to Bike.

But not only that. The mechanics include weekly raffles among all the participants, with helmets, saddlebags, reflective clothing and light, and biweekly of bicycles and products of the sponsoring brands.

As a society, there are figures that we must revert, as today only 3% of Chileans use bicycles to travel to work, according to the survey "How long it takes for Chileans to travel to work" carried out by 2,700 people through Laborum.com. That is why initiatives of this type stand out, whose purpose is to encourage companies throughout the country to register and motivate their workers to transport themselves by bicycle, and measure the positive return that this entails.

The figures of last April are conclusive:

More than 1,300 workers climbed on the bicycle
253 kilometers traveled, equivalent to 4 laps to Earth.
885 minutes of exercise.
36 tons of C02 not emitted into the environment, equivalent to 13,500 liters of unburned fuel.
"We have learned a lot in these 3 years of execution of the Cool Place to Bike; in each version we innovate to improve the experience of the participants. In fact, this time we will test 'Kappa Parking', a new bicycle parking system special for companies - which means that 90% of people who have a bicycle do not use it to go to work - with which we seek to revolutionize this service ", Adds Pies.



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